Sasha Goldshtein is the CTO of SELA Group, a Microsoft C# MVP, a Microsoft Azure MRS, and a Pluralsight author. He leads the Performance and Debugging team at SELA Technology Center, and is the author of "Pro .NET Performance" (Apress, 2012) and "Introducing Windows 7 for Developers" (Microsoft Press, 2009). Sasha consults on various topics, including production debugging, application and system troubleshooting, performance optimizations, distributed architecture and others. Sasha is a renowned local and international trainer: he trained hundreds of IT professionals in dozens of courses and is in great demand for training world-wide.
Ido Flatow is a Senior Architect and trainer at SELA Group, with over 18 years of experience in developing, architecting, and managing software. Ido is a Microsoft Regional Director, an ASP.NET/IIS MVP, and an expert on Microsoft Azure and Web technologies, such as WCF, ASP.NET, and IIS. Ido is the co–author of Microsoft's official courses for WCF 4 (10263A) and Building Web Services for Microsoft Azure (20487B), the co-author of the books "Pro .NET Performance" and "Pro Single Page Application Development" (both by Apress), and the manager of the Israeli Web Developers User Group.
Rob Richardson is a software craftsman building web properties in ASP.NET and Node, Angular and React. He’s a Microsoft MVP, published author, frequent speaker at conferences, user groups, and community events, and a diligent teacher and student of high quality software development. You can find this and other talks on his blog at https://robrich.org/presentations.
Oren is the founder and CEO of Hibernating Rhinos, with experience spanning over 15 years in development. He is a frequent blogger at http://ayende.com/blog/ under the pseudonym Ayende Rahien, where he focuses on the Microsoft .NET ecosystem, which earned him recognition and awards as Microsoft’s Most Valuable Professional since 2007. Oren is an internationally acclaimed presenter and you can catch him speaking at DevTech, JAOO, QCon, Oredev, NDC, Yow! and Progressive.NET conferences. Oren shares his extensive knowledge when speaking at conferences and through his written works, such as “DSLs in Boo: Domain Specific Languages in .NET”, published by Manning (http://manning.com/rahien/) and recently through his book: “Inside RavenDB”. Professionally, Oren remains dedicated and focused on architecture and best practices that promote quality software and zero-friction development. In his personal life, Oren is an avid reader who is now completely captivated by his personal “novel”, namely his daughter.
Dylan Beattie is a systems architect and software developer, who has built everything from tiny standalone websites to large-scale distributed systems. By day, he’s the systems architect at Spotlight (www.spotlight.com), where he works on HTTP APIs, distributed systems, and the architectural challenges of delivering cutting-edge online services in a company with nearly ninety years of legacy. He’s been working with Spotlight since 2000, and his first-hand experience of watching an organisation - and their code - evolving over more than a decade has given him a unique insight into how API design, distributed systems, Conway’s Law, working with legacy systems, and recruitment can all influence a company’s products and culture. Alongside his work at Spotlight, Dylan is actively involved in the software development community. He’s involved in running the FullStack and Progressive.NET conferences, and is one of the organisers of the the London .NET User Group. Over the last year he’s spoken at Progressive.NET in London, at NDC in Oslo and in London, and at BuildStuff in Lithuania and Ukraine. Dylan grew up in southern Africa, moving to the UK with his family when he was ten. He wrote his first web page in 1992, and went on to study Computer Science at the University of Southampton. He’s a guitar player, musician and aspiring songwriter; his other interests include skiing, scuba diving, Lego, cats, travel and photography, and he’s normally found hanging around user groups, pubs and rock bars in London wearing a big black hat.
Barak is a passionate software developer, entrepreneur and digital artist. He's been working with and building startups in Tel-Aviv, London and New-York for the past 6 years. An avid web developer and creative coder, he enjoys exploring the connection between art and technology in audio, visual and physical form and creates new and exciting digital experiences.
Shmulik Segal is Head of the ALM Department at SELA Group.
Magnus is Founder/CEO of Loftysoft a Microsoft Regional Director and a Microsoft Azure Most Valuable Professional. He is a consultant, tutor, process coach, technical lead and an international speaker. Some of his passions include connecting with audiences and organizing online and global conferences such as CloudBurst and GlobalAzure Bootcamp. As the first Azure MVP in the Nordic countries in 2012 he was awarded MVP of the year. He is also an Azure Insider, an Azure Advisor and an ASP.NET Insider and is a go-to person for Microsoft regarding Enterprise Cloud Consulting. Magnus has been a consultant for over 1½ decade and has the maximum possible experience time consulting on the Azure Platform.
Dr. Florian Rappl is working as a technical consultant and solution architect with emerging IoT technologies. Florian is regularly giving lectures, talks, and workshops about software development, architecture, and programming languages. His main interest lies in highly-scalable backend architectures with energy-efficient implementations. He is also involved in the creation of innovative user-interaction models that enhance human-machine interaction. He won several prizes and is a Microsoft MVP in the area of development technologies.
Ofir Makmal is a Senior Architect at SELA Group, with over a decade of development and management experience in software companies. He has extensive background in various client and server technologies. Ofir specializes in the fields of performance optimization and production debugging, Native Mobile development and Cross-platform Mobile development using Xamarin. Among his other fields of interest, Ofir lectures on NoSql, Cassandra DB, Cloud technologies, and Windows Azure, and has co-authored Windows Azure Microsoft Official Curriculum (MOC) course.
Bnaya Eshet is a Senior Consultant at SELA Group. Bnaya specializes in parallel programming, Reactive Extensions, dependency injection and IoC frameworks, with a deep vested interest in MEF since its early inception. Bnaya is an experienced architect with solid understanding of complex application architecture and design, especially in WPF. As part of his work, he introduces complexity management into existing applications, and worked as a Chief Architect, development manager and CTO for various companies. He is also the author of multiple CodeProject articles.
Dina Goldshtein is a Senior Software Engineer at Aternity (recently acquired by Riverbed). Aternity builds performance monitoring tools that run on millions of PCs and mobile devices. Dina is on the team responsible for the core collection mechanism, which hooks low-level Windows events and collects performance information from a variety of sources. Since starting at Aternity, she worked a lot on boot performance monitoring, identifying bottlenecks in the Windows boot process. Prior to her work at Aternity, Dina worked at BrightSource Energy, where she lead the Software Foundations team, developing software infrastructures used by the entire R&D department. As part of her job she was also responsible for bringing in new technologies, mentoring and improving quality and development processes, department-wide.
Idan Yona is a Senior Consultant at SELA Group, and head of the DevOps Cloud team.
Zoiner Tejada has more than 18 years of experience consulting in the software industry as a software architect, CTO, and start-up CEO, with particular expertise in cloud computing, big data, analytics, and machine learning. He was among the first to receive a Microsoft Azure MVP (“Most Valuable Professional”) designation and has since been awarded the MVP for five consecutive years, and now holds a dual MVP in Microsoft Azure and Microsoft Data Platform. He received his BS in computer science from Stanford University. Over his four years at the helm of Solliance he has helped numerous customers lift & shift their applications to the cloud, create innovative intellectual property atop bleeding edge technologies, implement scalable and available solutions, tame their data and optimize their costs. Zoiner is the author of Mastering Azure Analytics published by O’Reilly (which covers a broad range of analytics solutions from real-time processing with Storm, to Interactive/Batch processing with Spark, the application of Machine Learning and many other Data/Analytics related Azure services). He is also co-author of Exam Ref 70-532: Programming Microsoft’s Clouds (the official exam study guide for developers seeking Azure certification), co-author of Developing Microsoft Azure Solutions, and creator of the “Google Analytics Fundamentals” course on Pluralsight.com.
Mark Michaelis is the founder of IntelliTect and serves as the Chief Technical Architect and Trainer. Since 1996, he has been a Microsoft MVP for C#, Visual Studio Team System, and the Windows SDK and in 2007, he was recognized as a Microsoft Regional Director. He also serves on several Microsoft software design review teams, including C#, the Connected Systems Division, and VSTS. Mark speaks at developer conferences and has written numerous articles and books - Essential C# 6.0 is his most recent. Mark holds a Bachelor of Arts in Philosophy from the University of Illinois and a Masters in Computer Science from the Illinois Institute of Technology. When not bonding with his computer, Mark is busy with his family or training for another Ironman (having completed his first in 2008). Mark lives in Spokane, Washington, with his wife Elisabeth and three children, Benjamin, Hanna and Abigail.
Gerard K. Cohen loves front end engineering so much that he is on a mission to make sure that the web is inclusive to all users, making rich internet experiences available for all. He believes great Ux includes performance and accessibility. Gerard lives in Oakland with his wife and Betta fish, Squiggles. When he is not sleeping or drinking Zombies at tiki bars, he helps raise awareness by speaking at Front End and Accessibility conferences around the country, as well as producing an upcoming course on accessibility for Pluralsight. During the day though, he is the Lead Accessibility Strategist at Wells Fargo.
Moshe has more than 12 years of experience in the software industry, and possesses a rich and profilic experience of planning and leading to success highly complicated software projects. Moshe is a department manager at SELA Group, responsible for Java and open source technologies.
Itamar Syn-Hershko is a search technologies, distributed systems, and architecture expert. Itamar is an Apache Lucene.NET committer and PMC member, ElasticSearch Consulting Partner, Microsoft MVP, and the author of "RavenDB in Action". He is a frequent speaker at international conferences and provides on-site training and consulting services around the world.
I was involved in technology from the age of 15, when I started my degree in computer science. After graduating at 18, I’ve worked as a fullstack web & mobile developer for 8 years in numerous startups as well as big corporates. Worked on interesting projects such as intelligent-housing (IoT) & led a responsive design project. A lot of my time is spent volunteering - managing the Microsoft branch of sheCodes, lecturing & mentoring in different events for adults and kids. I’m an MBA graduate, a Microsoft certified expert, a health enthusiast and sports freak.
From the olden days of DOS, to the stratospheric architectures of Wix, Gil was, is, and always will be, a software developer. He has in the past co-founded WebCollage, survived the bubble collapse of 2000, and worked on various big cloudy projects at Wix. He still doesn’t know whether static languages or dynamic languages are the best.
Liron Ratzabi is a Consultant and Instructor at SELA Group. Liron specializes in both server and client technologies, and especially in mobile development including Windows Phone 8.1, Android, iOS and cross platform tools such as Xamarin and PhoneGap. In addition, Liron is consulting and developing on Windows 8.1, ASP.NET, Entity Framework, Kinect, and other Microsoft products. Liron is a mobile development evangelist, adopting the technology from day one. He develops applications, lectures and consults to Sela’s customers. Liron has a huge passion for innovation and is spending a lot of time exploring new fields, solutions and technologies.
Rotem Or is a Consultant at SELA Group. He has more than 10 years of experience with .NET server-side technologies and web application development. In the last few years, Rotem worked extensively with customers on architecting, designing, implementing, and deploying Azure-based solutions.
Nir Noy is a Consultant at SELA Group, with over 8 years of professional experience building web-oriented systems. He has served as a developer and Team Leader in companies of all shapes and sizes. In the course of his career he built web applications using a wide array of client and server technologies, more recently focusing on Windows Azure,ASP.NET MVC, ASP.NET Web API, AngularJS, HTML5 and NodeJS.
Aviv Berko, OCP, is a Senior Database Consultant at SELA. He specializes in Oracle Database technologies from version 9i to 12c and has a solid knowledge of Oracle database architecture, database design and SQL. Aviv is also experienced in SQL Server database administration and development from version 2008 to 2014. Aviv is an expert in storing geographical data inside the database using Oracle Spatial and ESRI technologies (ArcSDE) for GIS applications. In the last few years Aviv has focused on implement Big Data solutions like Hadoop, Vertica, Spark, and Elasticsearch.
Avi Avni is a Consultant at SELA Group. With 5+ years of industry experience, Avi specializes in design and development of infrastructure frameworks, rich client WPF application development using MVVM, and diagnosing memory and CPU performance issues. Avi has extensive experience with frameworks like Unity (IoC), Prism, Reactive Extensions, TPL Dataflow, Roslyn (.NET Compiler Platform), and many others. Additionally, Avi has 2+ years experience as a team leader. Avi is especially interested in Machine Learning and Functional Programming.
Amir Adler is a Consultant at SELA Group, and a Microsoft Certified Trainer. Amir has been a C# expert developer for over ten years, and participated in authoring numerous Microsoft Official Courses. His current focus is mostly on ASP.NET and web development in general.
Arnon Axelrod is a Senior Consultant at SELA Group, specializing in TDD, Test Automation, and their relationships with architecture, processes and culture. Arnon has over 19 years of experience as a software developer, out of which 4 years as a Senior Test Automation Architect at NCR Retail and as 4 years as a Test Architect at Microsoft.
Dor Amit is the CIO of Opisoft and OpisoftCare Ltd., and a Consultant at SELA Group. Dor has more than 10 years of experience from startups to large enterprises, and specializes in designing and implementing complex IT solutions, including business intelligence, ALM, DR/BC, system automation, and more.
Uriel is a Consultant at SELA Group.
Ilia German is an ALM Consultant at SELA Group. He has more than 8 years of experience in software development, DevOps, ALM, test automation and mobile cross-platform development. Ilia developed complex test automation, CI, CD, and Windows Installer (MSI) infrastructures for major companies in the medical and financial industries. Ilia also has a full-stack developing experience in .NET and Angular.
Leon Jalfon is a ALM developer and consultant at SELA Group. He is up-to-date with the latest technologies and focuses on DevOps practices. He loves to combine different technologies to extract the maximum benefit of each and automate the process of software development to the limit. Leon has experience with Microsoft and Linux environments using tools such as TFS, JIRA, Jenkins, Docker, Git, Powershell, Bash Scripts and more